MIKE MATTHEWS

is a London based freelance food director with big love for live action performance. He started his career, directing at the BBC and now collaborates with international agencies on advertising campaigns and art projects around the world. 

Recent clients: Tesco, Baileys, Grundig, Coca-Cola, Knorr, Unilever, Discovery+, Woolworths Australia, Moulinex, Tefal, Nestle, Maggi, Bertolli, Rugenwalder, Lipton Teas, Migros.  Recent agencies: Mother, BBH, Channel 4, McCann, Mullen Lowe, M&C Saatchi, adam&eveddb, Publicis & Leo Burnett. 

Mike is a total feeder, he loves his old vinyl and can often be found on the outskirts of the UK's largest fleamarkets, in search of tat and treasure. 

"There is

nothing I love more than to see an empty plate and a bunch of very happy faces, sat around a table, moaning and groaning in jest that they’ve eaten too much; desperately trying to resist extras and then of course failing.

Food is the epicentre of my everything. 
In my life, and in my work. In my films, I try to capture a sense of the moment that exists in my life - giggles, yums, realness, oohs and lots of yesses - those delicious mistakes that end up becoming fabulous memories. Food should be exciting, spontaneous, surprising. Whether you’re cooking it. Or devouring it.

Those imperfections are of course perfection. Who can resist a crunchy gnarly bit of crispy edge? It might not have been planned, but it’s certainly the bit that gets eaten first. 
Optimistic. Naturalistic. Exciting. Super bloomin tasty.

Let's eat"